supported entrepreneurs

"khatoun"... your beauty and health secret Natural beauty products and treatments with the wild herbs of the coastal area of Syria

Natural treatments were the secret of Salah Din's strength and power.  Old manuscripts by Salah al Din's father evidence how relevant herbal treatments were at that time and how much people were knowledgeable about the use of natural remedies. This explains why the wild areas surrounding the famous castle are so rich in medical herbs and plants: some of them were used to poison the enemies and others were used to treat the soldiers' wounds. Natural treatments are part of the cultural endowment of the people living in the Coastal area of Syria, a knowledge that passed on from generation to generation and that still represents the preferred remedy for many diseases. Also, medical herbs represent the beauty secret of many women living in the area.

Madina, Kawkab, Wadaa and Australia, four dynamic ladies from Basta and al Khajar know it very well. This is why they have decided to establish "Khatoun": a medical herbs business producing natural beauty products, herbal extracts and dried herbs.  The inspiration for this business idea comes from the wife of Salah al Din, "Khatoun" and her legendary beauty.

After having attended the basic managerial training at the Village Business Incubator, Madina, Kawkab, Australia and Wadaa embarked on a very intensive technical training conducted by one of the most reputed expert in herbal treatments of the Lattakia region.  This training provided them with lots of exciting ideas about new types of products such as beauty creams, natural extracts, perfumes and distillates. Step by step the four ladies got a very deep insight into herbal treatments, they learnt how to recognize wild plants and how to collect them in a way not to damage the environment and endanger rare species. They learnt how to process them as well as the drying and packaging techniques. Indeed, they enjoyed very much this training which strengthened their already existing knowledge gained during their childhood.
Driven by the enthusiasm for this business idea and their love for the environment, these four Ladies everyday go in the wild to collect a variety of herbs, which are then processed using the traditional methods and without the use of any chemical additive.

"Khatoun", Al Hajar (Lattakia), Tel. (963) 933 050795