supported entrepreneurs

ghada - 'Turath' Heritage & Tradition

 

The «manadil harir», silk scarf, is a famous traditional costume of the coastal area of Syria: a finely embroidered piece of art. Rural women used to take care of the whole production cycle from silk warm breeding to embroidery. Indeed this was a very time consuming and intensive craft requiring lots of skills and expertise, hence its progressive abandon by rural communities.

This explains why the «manadil harir» are nowadays so rare to find. Ms. Ghada Shanata, a dynamic Lady and mother of two, has decided to revive this craft in the Village of Ain al Tineh, by adapting the embroidered silk laces to modern and contemporary fashion wear. Encouraged by the Village Business Incubator, Ghada has benefited from the advice of international fashion designers to create her collection including blouses, jackets and dresses.

After having attended the managerial training courses led by the VIllage Business Incubator, Ghada has embarked on an intensive technical training at the Agriculture Directorate in Lattakia to learn the silk warm breeding technique. She also strenghtened her embroidery skills through a full immersion training with the rural ladies who still work on this craft.

Driven by her determination and enthusiasm, Ghada managed to establish «Turath», heritage. «Turath» brings you a variety of sophisticated fashion wear combining Ghada's romantic and elegant style with the simplicity of a modern cut and the quality of the fabrics typical of Syria.

Ghada Shanata- Ain al Tineh (Syria) Tel. (963 988) 060 881